Who will work on our account?
Your account will be staffed by Don Levin and when needed, Sylvia Moss and other long-term colleagues — all superb writers, creative people, and problem solvers.

Don Levin was a McGraw-Hill magazine writer and Bureau Chief; then Sr VP at Hill and Knowlton when it was the premier PR firm; then President of the PR company in the Ted Bates ad agency, before he founded Levin PR in 1984. He does client work most of every day and attends all clients meetings.

What is your experience?
During our 20 years, we have worked for over 200 companies and organizations, almost all of which used our experience and contacts to achieve ongoing national/international/regional publicity and marketing/communications for business, trade, financial, and corporate objectives. We continually write and produce all types of PR and marketing materials to achieve bottom-line goals. We will gladly give you contact names you can call for all our clients over the last few years.

Exactly what results can we expect?
Our PR and marketing clients benefit from a continual flow of targeted publicity and other forms of public relations that motivates their audiences, which usually include buyers, buying influences, investors, strategic partners, and employees. Further, clients receive on-going marketing ideas, and strategic and tactical advice.

How do we get started?
After gathering information, we draft a plan for your review. It may include communication strategy, publicity, speaking engagements, special events, "the Big Idea," web site improvement, trade shows, brochures and an annual report, contact with industry and financial analysts, surveys, research, an audit, partnership development, investor relations, etc. Within the publicity category, the plan may include releases, case studies, internet PR, web site publicity, backgrounders, fact sheets, articles, white papers, press events, interviews and other forms of editorial contact, press kits, illustrations, photos, media analysis, media lists, editorial calendars.

Together we agree on the plan and carry it out — using only our people or a combination of your resources and ours.

We will formulate your business and marketing public relations objectives and how you will measure the success of our work for you.

How will we know we're getting our moneysworth?
Clients track our performance by:

	•	Counting leads, site hits and actual deals attributable to our results.
	•	Counting publicity volume, weighting it according to circulation in target markets.
	•	Judging the value of our marketing ideas and execution.
	•	Reviewing our monthly reports, which summarize current and expected results as well as activity underway and planned.
	•	Comparing the media space and time we generate with that generated by advertising and other forms of communication.

	•	We achieve the high quality that the world's finest PR firms produce, but we provide personalized high-level attention — and we are much more affordable.
	•	We have enormous resources especially in the media. And we pride ourselves on our ability to develop new contacts — and speaking engagements — continually.
	•	Our writing skills are well honed. We write with precision and clarity in several different styles depending on the medium and audience.
	•	We really care, and it shows. Our clients like us, and we like them.
	•	Our owner/president is a practitioner (not a salesman) who edits client materials every day.
	•	We purposely remain small. Every client gets senior level service all the time.
	•	Our clients stay with us — one for eleven years, several for many years.
	•	We specialize in business-to-business marketing public relations, and we stay within our specialty.

What can you do that we can't do ourselves?
You are expert in your business and profession; we are expert in marketing public relations for a wide variety of clients. We provide special experience, know-how and time while you run your company. We integrate with and extend your internal capabilities. Clients use us the same way they use outside photographers, architects, accountants and attorneys.

How do we manage Levin Public Relations?
We prepare for your comment a list of upcoming activities along with a monthly progress report. We discuss any special activities beyond that status report — or beyond the scope of our agreement. We know your monthly or annual budget, and we stay within it, unless you authorize other expenditures in writing.

What about confidentiality and conflict of interest?
Our relationship with clients is confidential insofar as desired, and we do not work for competitors.

Who "owns" our work?
You do. You own everything we do on your behalf.